How Alice Made $36,900 from 300 Cold Leads in 5 Days
Alice isn’t your typical appointment setter, she’s unreal.
A legal firm was faced with a problem a lot of active advertisers or lead buyers face. The leads were coming in, expressing an interest in the advertised service, but then were too difficult to get on a phone call.
They just don’t pick up the phone.
We probably have offshore scammers or super aggressive solar or double glazing salesmen to thank for that, but the fact is a LOT of people don’t answer unknown numbers. It’s a recent phenom, but very real.
This left the client with around 10,000 un-contacted leads in their database that had for all intents and purposes been abandoned. Consigned to the trash lead pile.
This client is a law firm that represents tenants of housing authority properties that have serious disrepair issues the landlord refuses to address. Each case bundle is worth £900 (AUD$1730)
Enter Alice.
Alice isn’t human. Alice is a conversational AI agent. A clever piece of technology that pulls together an AI Large language model, trained on client offers and desired outcomes.
Alice can sit connected to a website, social platform or inbound phone number ready to qualify leads and book appointments.
Alice’s favourite party trick is database reactivation, or taking a list of cold lead contacts in a CSV file, messaging them, getting into a 2 way conversation that ultimately leads to an appointment, or a definitive “no thanks”
- either way you get to know.
She’s very good.
For this particular client, we gave Alice a batch of 300 cold leads.
Alice started the outreach process which took place over 5 days.
16% of the leads responded.
41 of those converted to £900 cases.
Revenue to the client : $36,900. ( AUD$71292.00 )
But here’s the kicker. There are still 9700 leads to process.
If that response and conversion rate persists, we could be looking at 7 figure revenue for the client.
What else can Alice do?
Alice can handle inbound sales enquiries.
This is especially useful after hours. If someone desperately needs to talk about your widgets at 2am, Alice is there to help.
You can send people to Alice from your website chat widget, from your social media ads, from whatsapp, instagram, even TikTok so you can strike while the iron is hot and get the lead to a call with one of your sales team.
The upside is they will already be qualified, so your team get to talk to quality leads.
Put Alice in your offline print media.
While putting a conversational AI agent in a newspaper ad might sound a bit whacky, it works.
Change the call to action to “Text OFFER to 555–5555”
Alice will text back, qualify the lead right there and then and book an appointment.
Let Alice Schmooze your client database.
Generic email blasts suck. SMS blasts, doubly so.
2 way conversations that reference a client’s past purchases and preferences and offers related or new products don’t suck. They outperform generic messaging by multiples, they just do. Alice can cross-sell with the best of them.
Let Alice chase renewals or periodic services
Anywhere you have periodic agreements or policies that fall due, Alice can reach out with the renewal details and get confirmation the client would like to renew. The conversation can get sent back to your CRM for actioning.
Use cases that spring to mind would be:
- Insurance Policies
- Vehicle Servicing
- Gym Memberships
- Loyalty Card Memberships
- Equipment Preventative Maintenance
- HVAC Servicing
The list is almost endless.
How Can Alice Help You?
If you would like Alice to make a start on your database reactivation or any of the use cases we covered above, then please get in touch.
To be honest, there are probably another 100 use cases we haven’t thought of yet.
Maybe it’s yours.
The best way forward is to book in a call with me (Alan Blackmore) for a chat about what problems we can solve in your business using AI Marking Automation.
Link to my calendar is here: https://theonlinegroup.com.au/book-a-call
What does Alice Cost?
Good question.
We like to put our money where our mouth is, so we don’t charge a thing to get you set up and processing database reactivation records.
We get paid when you do (backend commission) — no win no fee.
Sometimes with high volume, low ticket offers we can work on a per appointment booked basis, but we can talk that through and find a win-win.
